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Blooders.org
Blooders.org is a platform dedicated to voluntary blood donation in Mexico. From its inception, the brand was created to position itself as a bridge between donors and patients, facilitating donations in critical situations.
As the initial designer and creative, I actively participated in building the brand’s identity from the start, aiming to convey a message of hope, fraternity and empathy in every aspect of the project. I worked on:
Naming: The choice of the name "Blooders" focused on creating a word that would inspire belonging and action, identifying each participant as part of a community of donors willing to help.
Brand Aesthetics: developed a visual identity that communicates warmth and security, using a color palette that evokes trust and calmness—qualities essential for health and donation topics.
Collaboration was a cornerstone in the design process. working with the founders to ensure the brand aligned with the platform’s values and purpose.
One of the main objectives was to build a transparent identity committed to ethics in every aspect of communication. Clarity and integrity are essential parts of the brand, inspiring confidence in both donors and recipients.
The design and strategy behind Blooders.org have helped position it as an accessible and trustworthy brand.
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