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Molcajeti
Occhi Occhi Ópticos is a brand that redefines the eyewear shopping experience by merging art and functionality for those seeking clear vision and unique style. The brand invites customers to explore their personal aesthetics through carefully curated products.
The name Occhi Occhi was inspired by a sense of depth and repetition, evoking not only the gaze but also style as a reflection of self. The name plays with the idea of “eyes that see and are seen,” inviting individuals to discover a unique visual identity.
The design and branding of Occhi Occhi were influenced by the phenomenon of light dispersion and the way light bends when it hits the retina, shaping our perception of colors and depth.
This play of light and the unique way each eye perceives it symbolize how each individual interprets the world around them, which is a reflection of their personal style and identity.
The visual identity combines sophisticated tones and cutting-edge design elements that emphasize the quality and exclusivity of each frame.
The typography and color (or lack of) was crucial to creating an experience that feels both modern and accessible, while simultaneously elevating the elegance that Occhi Occhi represents.
Each visual element was designed to evoke a sense of clarity and style.
With a focus on transparency and authenticity, the brand reflects a commitment to providing high-quality products and promoting a visual experience that transcends aesthetics.
The project’s goal was always oriented towards customer service, satisfaction and their visual well-being.
Occhi Occhi Optics is not just a store; it’s a brand that celebrates each person’s aesthetic, offering quality products with a touch of art and elegance.
This optics shop invites exploration, discovery, and expression of a unique identity.
Interior Design by Diestra Interiorismo
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